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01 — HOW IT WORKS

Ten stages. One rail.

This is the entire system, in the order money moves through it. Nothing here is a black box: every stage has a surface you can open and a number you can check.

SCROLL TO LIGHT THE PATH
  1. 01SEARCH
  2. 02AD
  3. 03PAGE
  4. 04CALL
  5. 05TRANSCRIPT
  6. 06BOOKED
  7. 07FOLLOWUP
  8. 08WON
  9. 09REVIEW
  10. 10REVENUE
  1. 01

    Search

    A homeowner searches. 84% of homeowners use Google before choosing a contractor, and in an emergency it is close to all of them.

  2. 02

    Ad

    Your ad matches the search — not a generic tree ad, the one written for that ad group. Removal, trimming, stump grinding and emergency work get separate campaigns, separate budgets and separate language.

  3. 03

    Page

    The click lands on a page built for that ad group, in React, on Cloudflare. Mobile bounce probability rises 32% as load time goes from one second to three, which is why the page is treated as a conversion feature rather than a brochure.

  4. 04

    Call

    The call routes through call tracking, so the keyword and ad group that caused it are attached to the call before your phone rings.

  5. 05

    Transcript

    The call is recorded and summarised. The summary is saved as a note on the contact, and first name, last name, email and phone are written into the record automatically.

  6. 06

    Booked

    The estimate goes on the calendar. A call you missed gets a text back in seconds, because a missed call at 4:40pm is a job that goes to whoever answers first.

  7. 07

    Follow-up

    Sequences run on their own schedule rather than on whether anyone remembered. The estimate that goes quiet gets worked without a human deciding to work it.

  8. 08

    Won

    The job closes and the pipeline moves. Invoicing and payment sit in the same place as the conversation that started it.

  9. 09

    Review

    The review request fires after the job rather than weeks later. 65% of consumers wrote a review after being asked — the asking is the entire mechanism.

  10. 10

    Revenue

    Revenue attributes back to the keyword. Not to a channel, not to a month, to the search that started it. That is what turns next month's budget into a decision instead of a guess.

NEXT

Which stage is leaking on your account?

That is the useful question, and it is what the call is for. We look at what you are running now and work out which handoff is costing you the most.

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