The storm starts the campaign.
Emergency work is 15–35% of annual revenue in wind, ice and hurricane markets. It arrives without warning, and it does not wait for anyone to log in and raise a budget.
- 01
Watch
The system watches National Weather Service active alerts continuously, matched against the counties in your territory.
- 02
Qualify
Tornado Warnings and Severe Thunderstorm Warnings qualify. A Winter Storm Warning promotes above an ice-accretion threshold. Weak severe-thunderstorm alerts are downgraded by a sanity floor, so ordinary noise does not spend your budget.
- 03
Activate
A qualifying alert in your counties activates the emergency campaigns. Not a notification for you to action at some point — the campaigns go live.
- 04
Auto-pause
The window is 48 hours, then it pauses itself. You do not come back on Monday to a campaign that ran all weekend on demand that expired Friday night.
It does not create demand.
It does not create demand. A storm either produced work in your area or it did not, and no campaign changes that. What it does is put you in front of the people already searching, in the hours when they are searching, without anyone needing to be awake to start it.
Is your market a storm market?
Some are and some are not, and it changes what this is worth to you. We will look at the alert history for your counties on the call.